Market Served:
Chemung, Steuben, Schuyler and Tioga Counties plus Northern Bradford and Tioga Counties in Pennsylvania.
Operation:
24 Hours Daily, Stereo Music.
Programming:
The Current-Based, CHR Format with only three commercial breaks per hour makes it the Top Format in the Market. The mix yields Increased Time Spent Listening to performers who are Current Chart Toppers.
Demographic Targets:
The WLVY FM format targets 18-40 Year Olds, with a 60/40 Female Dominant Demo. Blending familiar recurrents -- 6 months to 2 years -- with the current hits, keeps listeners throughout the day. The Air Personalities accent the music, not compete with it.
News/Weather:
Local and National News is aired during Morning Drive with weather forecasts aired throughout the day.
Promotions:
Four Major Promotions annually, involving over the air and in-store registration. Our listeners are rewarded with over $40,000 in Cash or Prizes. Promotes time spent listening.
Special Programs:
WLVY FM airs the "Rick Dees Top 40 countdown" - "Back Track" a sampling of the hits in a week of the 80's. "Open House Party" - Saturday and Sunday nights with John Garabedian for your weekend party. "All- Nite Cafe" - an overnight lively, fun, music intense show, with Todd Newton.
Community Involvement:
WLVY FM/94 Rock is very much in tune to what is happening in the area we serve. We support and are involved with Numerous Fund Raising Events Throughout the Year.
Summary:
WLVY FM/94 Rock dominates with Fresh Music, Dynamic Personalities, Promotions and Community Involvement. We deliver to an Upbeat, Ready to Respond Audience.
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